Daytona Visual has installed a new digital cutting table allowing fast economical turnaround on short/medium run production requirements for packaging and point-of-sale display. Tooling flexibility and lightning fast performance combined with an automatic feeding table means we can offer genuine 24/7 digital die cutting. The advantages are clear, faster turnaround times for short to medium sized print runs without the cost and time associated with tooling required for traditional clam-shell platens. For more information please call us on 01827 54551.
Investing in our future. And yours. Over the last two years Daytona Visual has invested heavily in new technology. This includes five new production machines including roll to roll, flatbed digital presses and automated cutters. The best print technology for our clients, as standard. Even through the challenging trading environment of recent years, we have continued to invest substantially in new state-of-the-art large format digital print and digital finishing technologies. The latest addition to our impressive plant list is the Truepress W3200HS. The [...]
Point of Sale display, also known as POS, is a type of sales promotion found near the “point of sale” in shops, retail stores and checkout counters. These promotions are designed to attract attention to specific products, offers, events and seasonal promotions. Typical POS display items may include FSDU’s, counter dispensers, leaflet dispensers, floor graphics, wobblers and shelf talkers. For example; At checkout areas, common products that may utilise POS in the form of a card or correx FSDU (free standing [...]
Daytona Visual have produced custom product display units to showcase Boots Smooth Skin product in-store. The design was kept simple and curvaceous. Cardboard construction was simply not going to be strong enough to withstand the long term rigours of Boots retail environment so the product display unit was made almost entirely from MDF, then finished with a custom hard wearing coating in Boots brand colours, blue and white. Graphics were later printed using Daytona’s direct to substrate print technology. Daytona were [...]
To promote their range of media services in various retail outlets, Daytona were challenged to design and fabricate a range of custom bespoke in-store retail display units. Working with Di Bond, aluminium, acrylic and Foamex materials, Daytona rose to the challenge and designed a range of sophisticated looking retail display units that were manufactured using their in-house fabrication division. By using a predominately black background with flashes of red graphics, Daytona gave the retail display unit a finish that compliments the [...]
Daytona produce foamex FSDU to display the Lumix S3 camera for Panasonic during the London 2012 Olympics. Panasonic wanted the design to reflect the clean feel of the brand and it needed to be sturdy. It also had to built economically whilst being guaranteed to last for the entire duration of the games, without looking tatty. For this reason the free standing display unit was designed and produced solely from 10mm white foamex in preference to a cardboard construction. Daytona’s continued [...]
Following the success of their GrafikPod Retail Display System, Daytona Visual have further developed the unit for retail and product display uses. Having fulfilled it’s original criteria, Andrew Wassall of Daytona Visual added a fifth criteria to it’s purpose… “Design the extrusion with features allowing for customisation way beyond holding simple graphic panels”. And so finally new tooling was set, and the design registered for GrafikPod. The side rail extrusions are key to its versatility enabling Daytona to accommodate internal lighting [...]
Daytona Visual today released their GrafikPod Totem Graphic Display System. The idea was originally born when staff at Daytona were trying to source a totem unit that would allow easy change graphics for a client in the hi end automotive retail business. Andrew Wassall, the company’s director comments “there were other units out there, but they were too utility looking and very costly for what they were”. With his knowledge of the extrusion industry, Andrew decided to bite the bullet and [...]