2010 - Daytona Visual Marketing Ltd

GrafikPod expands into freestanding retail and product display system

Following the success of their GrafikPod Retail Display System, Daytona Visual have further developed the unit for retail and product display uses. Having fulfilled it’s original criteria, Andrew Wassall of Daytona Visual added a fifth criteria to it’s purpose… “Design the extrusion with features allowing for customisation way beyond holding simple graphic panels”. And so finally new tooling was set, and the design registered for GrafikPod. The side rail extrusions are key to its versatility enabling Daytona to accommodate internal lighting [...]

GrafikPod Totem Graphic Display System launched

Daytona Visual today released their GrafikPod Totem Graphic Display System. The idea was originally born when staff at Daytona were trying to source a totem unit that would allow easy change graphics for a client in the hi end automotive retail business. Andrew Wassall, the company’s director comments “there were other units out there, but they were too utility looking and very costly for what they were”. With his knowledge of the extrusion industry, Andrew decided to bite the bullet and [...]