Tag - Point of Sale

Product Display Units fabricated for Boots Smooth Skin

Daytona Visual have produced custom product display units to showcase Boots Smooth Skin product in-store. The design was kept simple and curvaceous. Cardboard construction was simply not going to be strong enough to withstand the long term rigours of Boots retail environment so the product display unit was made almost entirely from MDF, then finished with a custom hard wearing coating in Boots brand colours, blue and white. Graphics were later printed using Daytona’s direct to substrate print technology. Daytona were [...]

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custom retail display units

Daytona produce custom retail display units for Virgin Media

To promote their range of media services in various retail outlets, Daytona were challenged to design and fabricate a range of custom bespoke in-store retail display units. Working with Di Bond, aluminium, acrylic and Foamex materials, Daytona rose to the challenge and designed a range of sophisticated looking retail display units that were manufactured using their in-house fabrication division. By using a predominately black background with flashes of red graphics, Daytona gave the retail display unit a finish that compliments the [...]

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Panasonic Lumix Foamex FSDU product display produced for London 2012 Olympics

Daytona produce foamex FSDU to display the Lumix S3 camera for Panasonic during the London 2012 Olympics. Panasonic wanted the design to reflect the clean feel of the brand and it needed to be sturdy. It also had to built economically whilst being guaranteed to last for the entire duration of the games, without looking tatty. For this reason the free standing display unit was designed and produced solely from 10mm white foamex in preference to a cardboard construction. Daytona’s continued [...]

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GrafikPod Totem Graphic Display System launched

Daytona Visual today released their GrafikPod Totem Graphic Display System. The idea was originally born when staff at Daytona were trying to source a totem unit that would allow easy change graphics for a client in the hi end automotive retail business. Andrew Wassall, the company’s director comments “there were other units out there, but they were too utility looking and very costly for what they were”. With his knowledge of the extrusion industry, Andrew decided to bite the bullet and [...]

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